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“How am I telling the story, and how am I representing the people in that story?”: Sara Wong, Catapult Artist for December 2019
“It’s not enough to consider the content—how am I presenting the content?”
Nicole Caputo, Catapult’s creative director, sits with December’s #CatapultArtist for a conversation on art, creativity, and the artist’s life.
I’d love to hear you take us through your artistic process — from sketch to final draft!
We love the pieces you created for the magazine. What did you enjoy about the process? Was there a particular piece you felt a real connection to that you’d like to speak about?
Nicole is the Creative Director of Catapult and Counterpoint Press and the co-founder of She Designs Books, an organization that celebrates women in book design. She was formerly VP, Creative Director at Hachette Book Group.
Awards include a Silver Cube from the Art Director's Club/The One Show for Creativity, Communication Arts, Type Director's Club, AIGA/NY, HOW International Design, PRINT Regional Design, the New York Book Show, the National Gold Ink Awards, London International Creative Competition, STEP Design Magazine, and the Publishing Professionals Network.
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“Always meet your deadlines, do good work, and be easy to get along with.”
“Refrain yourself from throwing things away. Even if you think you’re going nowhere with what you’re creating.”
Learning to apply my curiosity wherever it’s needed has made my illustration career more fun and maybe more successful, too.
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“I’ve wrapped my business model around my kiddo and his schedule and changing needs. That has been a decision I’ve never regretted.”
“Don’t focus on what’s popular; focus on what’s there for you to try.”
“In illustration, we have to understand the writer's mind as much as we can to make the work.”