Cover Photo: Photograph by Søren Astrup Jørgensen/Unsplash
Photograph by Søren Astrup Jørgensen/Unsplash

Honesty Is the Best Policy—Especially in Focus Groups

There will always be liars in the focus group, but Fred was never one of them.

Danielle Sepulveres has written for The Washington Post, The Atlantic, ELLE, Curbed and various other places. She learned all the best swear words working at a car dealership in NJ, sometimes she tweets them over at @ellesep on Twitter.