Honesty Is the Best Policy—Especially in Focus Groups
There will always be liars in the focus group, but Fred was never one of them.
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I couldn’t stop thinking about what I would do if something went wrong. If I made a mistake, my son and I might go back to being homeless.
We think of explorers in terms of what they discovered—the Eureka moment, not the search. The search is imperfect and frustrating and owes you nothing.