Flexibility, Distillation, and Immersion: Ellen Weinstein, Catapult Artist for March
Filling that blank space is a mix of excitement and agony.
Recipes for Good Luck The Atlantic The New York Times
Can you tell us a bit about your process from start to final execution?
I start every project with pencil and paper thumbnails, including personal projects. If I am working with text, I like to distill down to one sentence what I want to convey in an image. Once I know what I want to say and the feeling I want to create, I sketch many thumbnails. I need to see an idea on paper to know if it is going to work or not. I paint in gouache and compose the final art in Photoshop.
“waiting and wading in a pool of red.”
And for “How to Move Through the Dark,” it was “mother’s arms at water’s edge.”
Recipes for Good Luck
do you come up with ideas for each?
Nicole is the Creative Director of Counterpoint Press, the Art Director of Catapult, and the co-founder of She Designs Books, an organization that celebrates women in book design. She was formerly VP, Creative Director at Hachette Book Group.
Awards include the One Show, Communication Arts, Type Director's Club, Art Director's Club, AIGA/NY, HOW International Design, PRINT Regional Design, the New York Book Show, the National Gold Ink Awards, London International Creative Competition, STEP Design Magazine, and the Publishing Professionals Network.
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“Conveying emotions, narratives, stories. This, I believe, is at the core of all art.”
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“The idea here is the casual way children can accept and parrot this kind of simple, black-and-white math about worth. So much so that in a pinch they are willing write off their own mother!”
“If I see the sun come up once in a while, it makes me feel good, like I accomplished something no one else did.”
“Art is able to go straight to a person’s very core—a place other channels simply cannot reach.”