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Managing Your Own Author Brand Online

This article discusses legal issues you may encounter while building up your author brand and creating an author website.

defaming anyoneinfringing their intellectual property rights


laws you could theoretically use

Uniform Domain Name Dispute Resolution policy

trademark in a book series titleThe Magic School Bus

marketing and publicity expert

And of course, my usual disclaimer applies. Nothing here is intended as formal legal advice. If you require help with a specific problem, you should consult an attorney or other expert.

Jacqui Lipton is the founder of Raven Quill Literary Agency as well as a consultant on business and legal issues for creative artists. She also teaches law and legal writing at the University of Pittsburgh, as well as several online venues. She writes regular columns on legal and business issues for authors for the SCBWI, Luna Station Quarterly, the Authors Alliance, and Savvy Authors. Her book "Law and Authors: A Legal Handbook for Writers" is forthcoming from University of California Press in the fall of 2020. She is repped by Jane Dystel at DGBLM.